Perth County OPP are promoting and enforcing laws around the "Big Four" poor driving behavious this weekend.
The initiative runs Friday at 12:01 a.m. through to Monday at 11:59 p.m.
Perth OPP officers are specifically patrolling for motorists who are speeding, inattentive, impaired by alcohol/drug, or not properly wearing their seatbelt, which includes unbuckled passengers.
Over the last full five-year period (2018-2022), more than half of fatalities on the road are attributed to the Big Four, accounting for 946 deaths among those that were completely preventable.
With this year's 239 lives lost on OPP-patrolled roads paced to surpass 2022's 16-year record high (259) fatalities, now is the time for drivers to recognize the direct link between the loss of a life on our roads and a driver who makes poor decisions and takes careless actions behind the wheel.
Close to 50 per cent of this year's road fatalities were attributed to drivers who were speeding, inattentive, alcohol/drug impaired or not wearing their seatbelt (which includes unbuckled passengers).
Motorists are urged to exercise the utmost caution when they begin driving near school buses, and busy pedestrian crossovers and school crossings next week. Pedestrians and cyclists also have a role to play in keeping roads safe by maintaining a heightened sense of awareness. Parents are encouraged to have their kids brush up on school bus safety tips.
Perth County OPP officers hope to see nothing but safe, smart decisions and behaviours on the part of all drivers and other road users they observe while conducting robust enforcement and education around traffic laws over the Labour Day long weekend.
